On the Record

Shaping public narrative on complex issues — wherever the story breaks.

Holden is a Toronto-based communications strategist who has directed media relations across all three levels of government, major community organizations, public transit agencies, and private-sector clients at one of Canada's leading public strategy firms. He builds messaging that holds up under pressure — in the scrum, the studio, and the headline.

Experience

Toronto, ON—March 2025 – PresentCurrent

Associate Director, Communications and Media Relations

United Jewish Appeal of Greater Toronto

Directs strategic communications and media relations for a major community organization, shaping public narrative on complex and sensitive issues. Leads proactive and reactive media engagement, supports executive leadership with messaging and media preparation, and produces high-impact content across earned, digital, and social channels to advance organizational priorities.

Toronto, ON—May 2024 – March 2025

Senior Advisor, Media Relations & Issues Management

Metrolinx

Directed strategic communications for media regarding key transit projects and initiatives, producing comprehensive internal reports on reputation-related issues for the CEO and various teams. Facilitated scrums and interviews for Metrolinx personnel, and delivered tailored media training to employees, enhancing their skills for interviews and public engagements.

Toronto, ON—October 2022 – May 2024

Consultant

Navigator Ltd.

Led strategic communications across diverse sectors, including transportation, housing, policing, and environmental governance. Excelled in crisis management, delivering timely solutions in high-profile situations. Spearheaded stakeholder management and government relations plans, notably creating a municipal government relations program. Developed and executed social media strategies that drove client growth and engagement through effective content and community management.

Toronto, ON—February 2022 – October 2022

Communications and Digital Manager

Councillor Brad Bradford, City of Toronto

Oversaw digital and communication strategies for Toronto City Councillor Brad Bradford. Developed comprehensive content calendars, crafted multimedia materials using Adobe Suite, and actively engaged with constituents on policy-related issues. Responsible for writing the councillor's speeches, key messages and talking points for media, and liaising with journalists for broadcast and print interviews.

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